A loden jacket lying in a flowering bush, in sepia

LodenTal

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The Loden

Loden began in the Alps as a cloth for the cold, rain and wind.

Woven from wool, then fulled with water, its fibres tighten into a dense, warm and naturally weather-resistant cloth.

For centuries it was worn because it worked.

Traditionally green, grey or brown, today we use it in a much wider range of colours.

Our loden comes from Leichtfried in Austria, where it has been made since 1884.

A fabric that began with a purpose. We like to keep it that way.

KEYWORDS OF LODEN

Water repellent
Handmade tailoring
Lightness of materials
Thermo regulating
Wind resistant
Alpine & Royal heritage
Pure extra-fine merino wool

A woman seen from behind in a long black cape with a fur hood, looking out over a wide green field towards the forest

our loden is woven by leichtfried, an austrian mill founded in 1884.
leichtfried-loden.com

your own LodenTal

coats, capes and jackets made one at a time.

choose a piece. choose the cloth. we adjust the proportions for you. we make it in italy. your coat is ready three weeks after you choose it.

most meetings are one to one, in trunk shows around the world. you try the pieces, choose the colours and have a coat made to measure with a tailor.

next appointments

bridgewater, connecticut 7 and 8 november
11:00 to 18:00
greenwich 10 and 11 november
11:00 to 20:00
new york 13 and 14 november
11:00 to 20:00
milan 26 and 27 november
11:00 to 20:00

write to us for the address.

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LodenTal doesn’t only exist online. it travels to meet its clients.

Paper patterns for coats hanging on rails in the atelier

A row of dress forms hanging from a rail

press

Le Point page: L’étoffe des héros, on LodenTal and Andrea Provvidenza — **le point**

ELLE page showing a lime green LodenTal coat under the headline Le loden — **elle**

Glamour page: a model in a green LodenTal coat and sunglasses — **glamour**

elle

Vogue page: Icone rivisitate, with a LodenTal coat — **vogue**

L'Optimum article: Andrea Provvidenza, le loden sauce ritale — **l’optimum**

WM Brown magazine: a man in a brown hat and a green checked loden jacket, a loden sample card, an orange coat with the LodenTal label, and a burgundy loden jacket with a grey collar — **wm brown**

Sense magazine page: a young man in a camel loden poncho over a shearling jacket, with a black leather bag — **sense**

Two photographs of a young man in a navy loden coat with tan piping and a flat cap, the staff coat made for Chiltern Firehouse and The Mercer — **chiltern firehouse and the mercer**coats made for the staff of the two hotels, in london and new york

When LodenTal began in 2012, I had no idea where it would lead.
I’m still surprised to find myself here, almost fifteen years later, holding on to the same idea.

In the meantime, fashion has changed.
It has become faster and, as we increasingly see, attention has shifted towards the brands owned by large groups, with resources very different from those of an independent company.
For a while, we tried to follow that model too: seasons, trade shows, distribution, appointments.
I thought it was the necessary path for the brand to grow.
Then I realised that trying to adapt to that system was taking us away from the very thing that made LodenTal different.
We’ve moved away from distribution and returned to tailoring, to a direct relationship with the client and to made-to-order garments with personalised colours, measurements and details.

Throughout this transition, Alfonso, LodenTal’s irreplaceable Product Director, has been fundamental.
His professionalism, determination and constant presence have allowed us to move forward without losing sight of the idea we started with.

From then on, the direction became clear: not stores, but people.
Not big numbers, but relationships.
What followed was a generosity I could never have anticipated.
Frank and Kristina, Alba and Francesco, Elizabeth and Tom, Francesco and Stefania, Francesca and Ben, Antonella, Grégoire and many others opened their homes to us, invited their friends, and gave us the opportunity to introduce LodenTal in the most natural way possible: through our clothes.

We arrive with a collection, we talk, we try things on.
A fabric is chosen, measurements are taken, a length or proportion is adjusted.
In the end, that coat no longer belongs to the collection. It belongs to the person who will wear it.

The season has already started and I’ll head overseas once again with coats, capes, jackets, fabrics and samples.
The meetings, fittings, measurements and conversations will begin again.
And in my suitcase there will still be the very thing that started it all in 2012: a loden coat.

Andrea Provvidenza in a long dark double-breasted loden coat and a black cap, walking past a stone wall — Andrea Provvidenza

Three overlapping pages of a vintage Leri newspaper ad for children’s coats, with boys in dark loden and tweed coats and a girl in a red duffle coat — looking at the past, loden was already part of his childhood, as we see Andrea wearing loden for the newspaper’s ad.